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What a Difference a Year Makes

30 december 2011

iZettle Head OfficeiZettle is Finance App of the Year

We’ve got a heap of really exciting things coming up in 2012, but what an amazing, rewarding and great first year we’ve had at iZettle. Let’s look back at some of the highlights:

The first time we actually told anyone what we’ve been, and still are, working on was just after Easter with the launch of our first website, and more importantly our first video. The magic notepad brought us the attention of Engadget, Wired, The Wall Street Journal and TÚAW. And yes, they liked us!

Just two months later we saw the first users in the system as we kickstarted our closed beta. And at the end of summer, after a ton of valuable feedback, ideas and tips from beta testers, and naturally curious questions from everyone else, we were finally ready to let iZettle loose in the Swedish App Store. And what a day that was. More downloads than we’d ever dreamed of, cake and a bottle of bubbly from Jacob and countless emails, tweets and Facebook posts. Definitely a day to remember.

The interest led to a round of series A funding which will help us keep developing iZettle and bring easy card payments to more people.

In November we released iZettle for iPad and brought out a bunch of new features, but there is of course also a lot going on behind the scenes. The systems are being tweaked, new products and features are in development, and we’ve got a whole team working on our international expansion. So as this first full year is coming to an end, we just want to thank you all for your support this far and wish you all a happy new year. It’s been a great one! But remember, we’re only just getting started.

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