Setting up Facebook pixel tracking

If you’d like to know which of your Facebook Ads best leads to conversions in your iZettle online store, our conversion tracking can help you.

To create your Facebook pixel:

  1. Go to your Facebook Pixel tab in Ads Manager

  2. Click Create a Pixel

  3. Enter a name for your pixel. There's only one pixel per ad account, so choose a name that represents your business

  4. Make sure you've checked the box to accept the terms

  5. Click Create

Note: Keep in mind you can only create one Facebook pixel per ad account. If you already have one, you won't see the Create Pixel button.

You'll need the ID for the pixel you just created to enter into your iZettle settings. After you copy the Facebook pixel ID, head over to your iZettle E-commerce dashboard and click Settings > Analytics & Ads. To add your pixel to your store, scroll down to the Facebook Ads section:

Enter your Facebook Pixel ID and hit the 'Save' button and you're all set.


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